Meta's AI assistant Muse has officially rolled out the ability to place phone calls to businesses on behalf of users across the United States. The capability, which was quietly piloted back in September, is now broadly available - though only to those paying for a Muse subscription. Free users are not included in this initial release.

Muse, which Meta confirmed last month has surpassed 10 million users, is being positioned as a practical, everyday AI companion designed to take on routine tasks that people would rather avoid. The ability to make phone calls on a user's behalf is a significant step in that direction, effectively allowing the AI to handle real-world interactions that would otherwise take up time and energy.

Handling the Calls Nobody Wants to Make

Alexandr Wang, Meta's Chief AI Officer and the head of its Superintelligence Labs division, highlighted the practical appeal of the feature in a post on social media this week. He described it as a solution for the kinds of calls people routinely put off - reaching out to an insurance provider, dealing with a cable company, navigating a government agency like the DMV, or securing a reservation at a restaurant that does not offer online booking.

"Let Muse take care of all those calls you don't want to make. Insurance? Cable? DMV? Dinner res? Not your problem anymore." - Alexandr Wang, Chief AI Officer, Meta

Wang made the announcement on November 12, 2026, confirming that the feature is now live for paying subscribers in the United States. Prior to this broader launch, access had been limited to a small group of early adopters who had specifically requested the ability to test the calling feature.

Subscription Tiers and Pricing

To use the calling feature, users must be subscribed to a paid Muse plan. The entry-level tier is priced at $20 per month, which provides access to 500 million Muse tokens per week. For more intensive users, a higher-tier plan is available at $100 per month, offering 3 billion tokens per week. The token-based model governs how much a user can interact with Muse across all its capabilities, not just calls.

A Growing Field With Real-World Friction

Muse is not the first AI product to offer business calling as a feature. The startup Instinct has already been providing a comparable service, and Google's Gemini has similarly ventured into this space. The technology itself has matured enough to handle the task, but the reception at the other end of the line remains an obstacle.

A notable challenge is that many businesses and their staff actively hang up on AI-initiated calls the moment they determine they are not speaking with a human. Receptionists and customer service representatives have become increasingly alert to the signs of automated callers. However, as AI voice synthesis continues to improve and becomes more indistinguishable from natural human speech, identifying whether a caller is a person or an AI acting on someone's behalf will become considerably more difficult.

Why This Feature Could Find a Real Audience

Despite these complications, the appeal of the feature is easy to understand. Consumer frustration with customer service has been building for years. Automated phone menus, long hold times, and the experience of being transferred repeatedly between departments have made calling businesses one of the more dreaded everyday tasks for many people. The prospect of delegating that experience to an AI - one that has no limit to its patience and no emotional investment in the outcome - addresses a genuine pain point.

For users who already pay for a Muse subscription, the calling feature represents a tangible, real-world application of AI assistance rather than a novelty. It moves the product closer to functioning as a genuine personal assistant rather than simply a conversational tool.

What's Coming for Free Users

While business calling remains locked behind a paywall for now, Meta has indicated that other recently added features will be made available more broadly. Wang confirmed this week that the option to create a dedicated Muse email address - a feature added relatively recently - will soon be extended to users on the free tier. No specific date was given for that rollout, but it signals that Meta continues to expand Muse's capabilities across both its paid and free user base over time.