Meta has expanded the reach of its Muse AI agent to both Apple Watch and Android's Wear OS platforms, the company confirmed on Monday. The rollout means users can now engage with the AI assistant directly from their wrist, using voice calls, text messages, or dictation as their preferred input method.

The move to smartwatches follows a steady drumbeat of platform expansions for Muse. Just one month ago, Meta introduced a standalone iPad application for the assistant. That iPad app itself arrived only weeks after Muse first appeared on the App Store in September, pointing to an aggressive rollout strategy as Meta works to position the product as a fixture across its growing ecosystem of consumer devices and platforms.

A Crowded Market, but Early Momentum

Muse enters a competitive landscape that now includes dozens of consumer-facing AI agents vying for user adoption. Much like its rivals, Muse allows users to link their existing accounts to manage everyday tasks - handling email, scheduling meetings, tracking bills, booking restaurant reservations, ordering groceries, setting personal goals, and processing purchases. The assistant also offers a degree of personalization, letting users customize their Muse avatar to resemble a person, an animal, or another type of character entirely.

Despite being a relatively recent addition to the AI assistant market, Meta has moved quickly to layer in new features and capabilities, maintaining a pace that keeps the product in the spotlight.

Spaces: A New Way to Work with Muse

Earlier this week, Meta introduced a feature called Spaces, which offers a structured way for users to communicate and collaborate with the AI agent on specific topics. Each Space functions as a dedicated conversation thread focused on a particular subject or goal. Meta describes these as "custom experiences," characterizing them as lightweight mini apps that are generated on the fly based on user needs. Spaces appear in the sidebar of the Muse interface and create a focused environment in which the assistant works toward a defined objective on the user's behalf.

Video Chat Comes to Muse

Last week, Meta began rolling out video chat functionality for Muse, making it available to users across the United States. Through this feature, users can hold a live video conversation with their Muse avatar. According to Meta, the avatar uses what the company describes as "subtle expressions and gestures" that are calibrated to reflect the tone and context of the exchange as it unfolds. One important distinction worth noting is that Muse does not have visual awareness of the user during these sessions - it cannot see the person it is speaking with, though it can hear them and respond in real time.

Record-Breaking Downloads Since Launch

The rapid feature additions have coincided with strong consumer uptake. Shortly after its debut, Muse joined a very short list of mobile applications to have surpassed 10 million downloads in the United States within the first 40 days of availability on the App Store. Only 11 other apps have ever reached that benchmark within the same timeframe. The most recent app to have achieved that milestone before Muse was Meta's own Threads, which accomplished the feat back in July 2023.

The combination of broad platform availability - now spanning iPhone, iPad, Apple Watch, and Android Wear OS - alongside a consistent stream of new capabilities suggests Meta is treating Muse as a long-term strategic priority rather than a one-off product experiment. Whether that momentum holds as the AI assistant market continues to mature remains to be seen, but the early numbers indicate significant consumer interest.