Facebook has joined a growing list of social media platforms offering users a more direct say in how their content feeds are curated. Parent company Meta announced on Tuesday the rollout of a new AI-powered tool called "Your Algorithm" for Facebook, a feature that was previously introduced on Instagram. The tool enables Facebook users to shape what they see in their Feed and Reels by expressing their preferences in plain, conversational language rather than navigating complex settings menus or relying solely on automated systems.

Instead of leaving content discovery entirely in the hands of Meta's recommendation engine, users can now communicate directly with the platform, describing the types of content they want to see more of - or less of - and have those changes reflected almost immediately in what appears in their feeds.

How the Feature Works

According to Meta, "Your Algorithm" is built to make content recommendations feel more personally relevant. Users interact with the system by describing their interests in their own words, and the platform's algorithms adjust rankings and recommendations in real time based on that input. The feature is designed to respond dynamically, meaning users do not have to wait for changes to take effect over time - adjustments are applied as preferences are submitted.

Meta has also made updates to the three-dot menu that appears alongside individual posts on Facebook. Through this menu, users can now quickly access "Your Algorithm" or choose between "Interested" and "Not interested" options to signal whether a specific piece of content aligns with what they want to see. This makes it easier to fine-tune preferences on the fly, without leaving the main feed experience.

The platform may also prompt users with follow-up questions after they submit a preference, seeking to better understand the nuances of what they liked or disliked about particular content. This back-and-forth approach is intended to give Facebook a more detailed picture of each user's tastes, helping the recommendation system become more accurate over time.

Part of a Broader Personalization Push Across Meta's Platforms

The Facebook launch is part of a wider initiative by Meta to give people greater influence over their social media experiences at a time when artificial intelligence plays an increasingly central role in determining what content reaches users. The move represents a meaningful shift from the traditional, largely opaque recommendation systems that have defined social media for years - systems where users had limited visibility into why certain posts were surfaced and even less ability to directly influence those outcomes.

In some ways, the approach draws comparisons to the personalization tools offered by streaming services, where users can actively indicate their preferences and see recommendations adjust accordingly. Applying a similar model to social media feeds marks a notable evolution in how platforms like Facebook think about user agency and content discovery.

Instagram was the first of Meta's platforms to introduce "Your Algorithm," rolling it out in June. That launch extended customization options to the Feed and Explore sections of the app, following an earlier introduction of the feature specifically for Reels in December 2025. The expansion to Facebook now brings the tool to a much larger and more diverse user base.

Threads, Meta's text-based social platform, has also introduced its own version of a user-directed content control feature. Known as "Dear Algo," the Threads tool similarly allows users to communicate their content preferences to the platform's recommendation system, signaling that Meta is moving toward a more consistent, user-driven approach to content curation across all of its major products.

Together, these rollouts suggest that Meta is making algorithmic transparency and user control a central part of its product strategy going forward, as both regulators and users push for more accountability from the systems that shape what billions of people see online every day.